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Estimated Population
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Estimated Households
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ZIP Codes
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DMAs
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Filter Multiplier
Gender
Age
Household Income
Housing
ZIP Code Detail
| DMA | Zip Code | Total Pop | Filtered Pop | Total HHs | Filtered HHs |
|---|
Population estimates are calculated using a demographic independence assumption: when filters are applied (e.g. "Female, Income $100K+, Homeowner"), the tool multiplies the proportion of each attribute within each ZIP to estimate the overlapping population. This is standard industry practice for media planning at the ZIP level. Source: 2020 U.S. Census Bureau.